JYSK

JYSK is an international retail chain that sells ‘everything for the home’, they are owned by the original founder, Lars Larsen, who is known throughout Denmark as the country’s leading merchant who always has ‘a great offer’.

The word ‘JYSK‘ has always been intentionally included in the company name. In Danish ‘JYSK‘ designates anything or – like Lars Larsen – anybody from the Jutland Peninsula, and it is often associated with modesty, thoroughness and honesty – three values that Larsen himself has always identified with. JYSK stands for trustworthiness, and a deal is always a deal.